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The social media service WeChat plays a key role in China market. Over one billion people use this digital platform every month. Users can send text messages, make telephone calls and shopping payments, use integrated video and messaging services, book train tickets, complete government paperwork digitally and order a taxi. Almost anything is possible on WeChat.

We uses this digital communication channel to provide optimal support for physicians in their daily work and professional development.

I’m working with Veeva to develop the industry solution of Follow-up WeChat(Veeva’s Approved WeChat)which is integrated Veeva CRM/Vault with Tencent WeChat’s Enterprise/Service accounts.

FuWeChat can be accessed on the go. Field forces are able to share the customized MLR-approved content with target customers per their specific requests. On the other side, customers will receive individualized medical content through the integrated WeChat public account based on their needs. Besides, they can also share their feedbacks with our customer facing roles in the face-to-face visits.

In addition, FuWeChat supports on the optimization of content creation and enagagement planning by performance data analysis.

The innovative model of customer engagement based on FuWeChat is able to:

  • Enhance the communication efficiency and customer stickiness.

  • Satisfy customers with customized and individualized content.

  • Optimize engagement plan based on data.

Xavier Zhang
Digital Marketing Manager

My career interests include digital transformation, go-to-market strategy, inovative technology and business intelligence in pharmaceutical industry.