Biography

Xavier Zhang is a digital marketing manager at the Boehringer Ingelheim China company. His career interests include digital transformation, go-to-market strategy, inovative technology and business intelligence in pharmaceutical industry. He leads the digital transformation in human pharma business unit of BI China. By leveraging corporate and local resources, he has successfully implemented innovative solutions to support business growth, such as BI corporate content collaboration model, DAM system, Follow-up WeChat, Academic AI Chatbot projects and etc.

Before BI, he has deployed the corporate digital strategy into China market and led B2B campaign & leads management in Philips China. He also took in charge of social listening and the management of social channels to support both of B2B and B2C business units.