Skills

Digital Marketing

90%

Project Management

80%

Cross Functional Communication

80%

Statistics

70%

Photography

50%

Experience

Digitalization

 
 
 
 
 

Digital Marketing Manager, Commercial Operations

Boehringer Ingelheim

Feb 2018 – Present Shanghai,China
Responsibilities include:

  • Build integrated custom engagement capabilities to enhance field force’s engagement efficiency
  • Work with Veeva to develop the industry solution of Follow-up WeChat(Veeva’s Approved WeChat)
  • Implement the GTM content collaboration model in China market to drive content creation efficiency globally
  • Lead the academic AI ChatBot project to enhance academic communication efficency
 
 
 
 
 

Assistant Manager, Digital Capability and Enablement, BC&D

Philips

Jul 2015 – Jan 2018 Shanghai,China
  • Deployed B2B digital campaign management project in China which covered multi-channels including of offline events, symposiums, online media, WeChat, and website
  • Delivered China B2B lead management and worked with business transformation team to help sales team recognize potential business opportunities.
  • Launched Philips Seamless Care Campaign for B2B business in China
  • Project planning and management on social projects like Weibo/social listening
 
 
 
 
 

Strategic Marketing Manager

eDoctor

Apr 2012 – Jun 2015 Shanghai,China
  • Strategic support on multi-channel marketing and patient engagement/assistance projects
  • Serve pharmaceutical MNCs likes Roche, AZ, GSK, AbbVie and etc.

Accomplish­ments

Excellence in Content Utilization 2018

See certificate

Global GTM Summit Best Practice Award 2018

See certificate

Recent Posts

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南宫期奉师命前往玄清观探查真相,却未曾想遭遇一番异象!

南宫期奉师命前往玄清观探查真相,却未曾想遭遇一番异象!

Projects

*

Follow-up WeChat, integrated digital platform drives engagement efficiency.

Contact

Business purpose only